Technorati: A How-to Guide - Part 2
Tag Your Posts
Technorati classifies its blog postings by assigning tags to each one. For instance, all posts related to the keyword phrase ‘attention’ can be viewed at technorati.com/tags/attention. Technorati has its own special language code for tagging posts. If you have WordPress, several plug-ins that create Technorati tags are available. However, you probably shouldn’t display the tags right on your website, since it offers the reader a chance to become distracted and wander away from your site. Technorati’s content comes from your RSS feed, so it’s really only imperative that the tags are found there. Try AutoMeta for a quality WordPress plug-in.
If you have a two-word tag like ‘attention age’ you don’t need to explicitly list all permutations. Technorati will automatically list your post under ‘attention age’, ‘attentionage’, ‘attention’ and ‘age’.
In addition to any tags that you explicitly add to your pots, Technorati will also use the categories you post was associated with as tags.
Test Technorati.
You must alert Technorati once you have posted comments on a blog. To do this you have to ping Technorati, unless you are employing a service such as Ping-o-matic which does it for you. If you have to do it yourself, put rpc.technorati.com/rpc/ping among the sites your blogging software contacts. When using WordPress, this is accomplished by entering the information into Options > Writing > Update Services.
Get information on Tag and Search Feeds
We’ve already established that commenting on other blogs is a great way to get attention. But how do you know when there is an appropriate blog post to comment on? Find a tag or do a search on a topic you have expertise in. Above all the search results there is a small RSS icon that allows you to subscribe to the search results. Add the URL to your favorite RSS reader and anytime a new blog post is written about your topic you will be notified. You can then quickly jump to that blog and write a comment.
The Technorati WTF
Technorati has an interesting feature they call WTF where bloggers explain why certain topics are hot right now. This is both a good way to find out what buzz worthy at the moment and a great opportunity for you to become the authority on a hot topic. Just write a good comment on a WTF topic that has no explanation yet and link to your blog.
Increase Your Ranking
Technorati has a ranking system based on the number of blogs that link to your blog. To quickly ascend the Technorati ranks you need to understand two things about the ranking system:
1.Having more than one link from a single blog to yours will not make much difference. You need to participate in guest posts and post comments on different blogs. Your link should be among the links within regular posts.
2. The only qualifying links are those created in the past 180 days. Never lose focus or your ranking will sink.
Be sure to check out AttentionRich.com or the first section of this story to read the last five Technorati guidelines.
Are your customers paying attention? Read more articles by Nick Dalton at http://www.AttentionRich.com
- Nick Dalton
Tags: art, article, articles, attention, authority, avi, blog, Blogging, blogs, content, expert, form, information, Internet, Links, opportunity, Plug-ins, pr, search, services, site, software, web, website, WordPress, writing, www
Related posts
Tags: art, article, articles, attention, authority, avi, blog, Blogging, blogs, content, expert, form, information, Links, opportunity, Plug-ins, pr, search, services, site, software, web, website, WordPress, writing, www
