DJ Traffic

Once you’ve made the decision to start a website, when should you begin?

The best answer: as fast as you can! I’ll give you some reasons why.

First, you can’t enjoy the benefits of owning a website until it is actually launched. The benefits may include additional revenue, and also can mean less time invested in customer service problems. One common use of a website is to provide documentation and instructions for using your products on your website.

Secondly, domain name age appears to be a factor in high-ranking results in the search engines. So you will want to register your domain name as soon as possible.

Third, it’s rather difficult to begin getting the word out about your site until it’s actually live. And because the impacts of web promotion add up over time… and because you can only do so much in any given day, you should get started on your promotion right away. Some of the means of promotion you can do are writing articles, video, write press releases, commenting on blogs, and marketing on forums.

Fourth, starting right away means you can start “catching up” with your competitors that much sooner.

Fifth, any effort that you put in today will give you a lead over your competition who are not online. People often put off starting a website, believing it will be time-consuming and difficult.

Sixth, having a website will make prospects and existing customers feel better about doing business with you.

Seventh, a website can fulfill the function of providing the required number of contact points that most prospects require before feeling ready to invest in your products or services. The exact number of contacts varies, but on average a prospect needs to interact with your company in some way seven times before they are ready to make a buying decision. A website can automate much of the pre-sale process.

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