The Chiropractic Marketing Facebook Secret: How to Get A Dozen Patients Immediately

Why should chiropractors use Facebook as a tool for marketing chiropractic? There are advantages that are easily obtained using this website. One client of mine increased his patients by 12 by just using Facebook for a week. How do you do this? Read on to learn.

What are good reasons why chiropractors use Facebook?

This website is one of the most registered for websites in the world: It has over 200 million registered users. Talk about size!

Constant visibility: On the total, people worldwide spend 4 billion minutes on Facebook on a single day. 100 million users log in at the site at least once a day.

Your market is using Facebook: over sixty percent of Facebook users are college graduates. And within this demographic, the number of people who are 35 and above is rapidly increasing.

What’s more is that an average Facebook user has over 120 friends on Facebook.

What do these numbers mean for you? It just means that if you can have 200 patients via Facebook, then you can get over 24,000 patients in the future!

Follow these steps to gain the patient base you desire through Facebook:

1. Register on Facebook. It can get you patients!

Remember the chiropractor who got 12 new patients using Facebook? When he was not a Facebook member, he told me that he only had 500 patients. I encouraged him to join Facebook because using Facebook will do him wonders.

I told him to create a Facebook account – it’s easy, and it’s free. Once his account was set up, he was able to find and connect with his clients immediately. This is easy to accomplish because Facebook allows users to import contacts from their email’s address book, and invite them to create accounts too.

2. Upload videos to encourage your contacts’ participation

Videos are excellent ways to attract attention to your Facebook profile. In general, people love to watch videos because it sparks their interests. The chiropractor I mentioned a while ago posted a video about how can chiropractors help heal back pains.

He actually used YouTube to upload the video and simply added it to his profile page. Facebook allows users to post a variety of content easily.

Over 10 million videos are posted on Youtube, and this makes videos good ways to stimulate activity in your Facebook page.

3. Use emails to your advantage!

After the video was set up, I instructed my client to email all his patients about it. Aside from inviting them to watch the video, he also requested their feedback. He provided a link to his Facebook page where they can watch and give their thoughts on the video.

Now, you have contacted your clients via two ways:

- An email from the doctor inviting his patients to use Facebook; – And a link leading all of them to watch the video on his profile.

How were the gains of chiropractic marketing achieved via Facebook?

It’s very easy to get potential patients to visit your page and learn about your practice if your site gets a lot of activity via your existing patient’s feedback. Remember that one of your average clients will have 120 contacts, and all of these people will be using Facebook frequently sooner or later.

The doctor who had an increase of new patients (12 a week) was able to do this when he followed the instructions above. He was able to keep this increase by keeping his activity on his page constant. He supplements this by sending out emails. Because of this, patients and customers come almost automatically.

All in all, the potential of Facebook as a marketing tool for chiropractic marketing is vast and large. Its size and number of members make it perfect for this purpose.

I cannot emphasize enough how effective Facebook will be as a chiropractic marketing opportunity. Facebook is now the largest networking site online, and creating an account gives you access to over 200 million potential new clients. Creating a page that is easily accessible and using the three steps I have shared with you guarantees new potential patients and reactivations. This is advertising with best value for your money – because it’s FREE.

Tagged with: ben cummings • chiropractic ads • chiropractic advertising • chiropractic internet marketing • chiropractic marketing • facebook • Marketing • marketing chiropractic • social media • Web 2.0.

Filed under: Marketing

Like this post? Subscribe to my RSS feed and get loads more!