The Effect of Testimonials in Powerful Marketing Plans
It takes some work to seek out customers who are willing to write about their great experience with your service or product. When you can display these testimonials online however, there are fewer more effective strategies in convincing prospects to spend their money on your site. To make sure you are using testimonials the right way, follow these tips.
It is too tempting for some businesses to simply commission the staff to create untrue testimonials. This is not as beneficial as taking the time to seek out real opinions. It is also a bad idea because it only takes one customer to realize you’ve made a false claim and broadcast that information more widely than your original false testimonial.
Getting current customers to write them for you is simplest way to go about it. By including many chances for customers to give their opinions before, during, and after their shopping experience you gain valuable insight about your product. In doing this, you also identify consumers who might be willing to let you publish their feedback.
Ideally, if your product has made someone’s life easier, she may be grateful enough to share this solution with others, just because she wants to help others out. Realistically, if you include a coupon or giveaway with a completed survey, you will get more responses. It’s also a good idea to get a professional’s help when writing your survey, to make sure you get the right kind of information in return.
If you don’t have any current clientele, build an opt-in feature on your website to capture email subcribers’ information. Then you will have a set of warm leads to whom you can propose a free product if they agree to review it. When using this approach, make it clear that you are seeking honest opinions and are not trying to buy a testimonial.
This isn’t as difficult as it sounds. Most people like being a part of improving a product and will pass this information along to others if they have a good experience. They will also appreciate that their opinion is valued, so make sure you let them know this.
Don’t fall into the trap of fabricating testimonials just because you suspect your competitors have done so. If your product is new to the market, you have to extend yourself that much more and offer some freebies to get what you need. In the process you may just build a strong customer base and a sense of satisfaction as well.
Testimonials are a powerful tool of persuasion. When used correctly, they can lead to higher sales in more ways than one. Take the time to find honest feedback and grow your sense of accomplishment at the same time.
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Tags: art, blog, blogs, busines, Business, commission, consumer, email, expert, form, freebie, freebies, information, lead, leads, Links, Marketing, money, Online, online marketing, pr, product, sales, shopping, site, Source, uaw, web, website, writing
