DJ Traffic

Summary: You’re exhibiting at a major Orlando Trade Show! Don’t squander your huge opportunity with a run-of-the-mill display. You need a booth with eye-catching graphics to grab attention. How do you do that?

Okay, you’re booked into that huge industry trade show in a few months in Orlando Now all you need is an eye-catching trade show display with captivating wording and stunning graphics to attract people’s attention and various printed matter to give out: brochures, manuals, handouts - and don’t forget business cards! But where do you start?

Don’t panic. The solution to your Orlando Trade Show worries is as easy as 1-2-3: 1 - decide on your display design and layout; 2 - figure out what kind of graphics you’ll need 3 - find a professional printer who can handle your project - including any last - minute details that crop up

What’s it going to look like? - You need to decide what you want your trade show display to look like. With hundreds of other exhibitors in the Orlando/Orange County Convention Center, how are you going to get people to notice you? Easy: Slick (yet appropriate) wording for your display booth.

However, now is not the time to get overly wordy. You need to get your message across succinctly. Thousands of people will be surging past your booth during this convention - but how many actually stop to take the time to read more than approximately 30 words? Maybe a handful? A few dozen? If you want people to get your message, keep it simple. Short and simple. And big. People won’t like having to squint to check out the wording on your convention display.

Effective graphics grab attention! - Don’t skimp on graphics. One tiny sign tacked onto your booth won’t direct people to your display. Signage is huge! And it should be huge - literally. You need signs that will grab attention and pull people in. Try stringing a fifteen-foot banner across the top of the display area.

Then, to add motion, get one of those little fans and direct it at the banner. Why do that? Because studies show people’s attention is attracted better to a moving object than a non-moving one - even if the stationary object is larger.

You’ll also need small signage to direct people once they’re in your area maybe to get people to put their business cards into your giveaway fishbowl (and let them know what the valuable prize is). Or to invite them to sign up for your e-newsletter. And don’t forget printed collateral - handouts, brochures, etc. and lots of business cards - and all those things should be printed with your company name and logo.

Finding a Printer - Finally, you’re ready to put your trade show display together. And now that you’ve got all these great ideas for your display, it’s time to locate a printer who can accommodate your printing needs - and do it on your schedule, with your timeline and deadlines in mind.

Wouldn’t it be great if you could find a printer locally, in the Orlando area, who could take care of all the details and ensure everything was delivered to the convention center, on time, right when you need it? That way you wouldn’t have to worry about those huge overnight freight costs. You could just have everything you need delivered locally - or if you’d prefer, you could pick up your printing project and bring it to the convention site. Oh, and wouldn’t it be great if you could get all this at a reasonable price? Well, with NextGeneration Printing, Copying & Digital Communication, you can. Visit them online at www.OrlandoPrinter.com for information about making your next Orlando-area trade show preparations a breeze!

Related posts

• These 5 Tips Help Ordinary Websites Become Traffic Magnets
  If you are a website owner or website developer, a huge part of your online success is going to be on how you promote your website. Marketing is essential to introducing your website to as many targeted people as possible. However, you may not be familiar with some of the best ways out there for marketing your website online. By using the internet, you can take your product or service from being local, to world wide in just a few clicks of the mouse. So, if you are not familiar with the various web 2.0 tactics and techniques that can be used to promote your website, sit back and read on.
• Get Better Website ROI with Online Promotion Services
  Website optimization is a top form of small business website advertisement; in fact search engine optimization is the most cost-effective, results-oriented marketing method around. Internet marketing is about working the Internet as another method to market one's business or organization. Website optimization is essential to your small business website. Without website optimization your website will do almost nothing for you.
• Finding Clients In An Ocean Of Competitors
  There is more business being done online than ever before. There are hundreds of thousands of new business web sites coming on every month. 70% of the US population (233 million people) are online. Over 1.2 billion people worldwide are online. The question is how do we find clients in an ocean of competitors?
• A great Trade Show display can be as easy as 1-2-3
  Summary: You're exhibiting at a major Orlando Trade Show! Don't squander your huge opportunity with a run-of-the-mill display. You need a booth with eye-catching graphics to grab attention. How do you do that?
• Winning Contractors’ Business
  The HVAC industry grew up on personal relationships between wholesalers and contractors. Now, converting these familiar relationships into real business partnerships is a goal of many wholesalers, Why? Because wholesalers want secure revenue stream that result from contractors' business loyalty. Wholesalers know contractors are increasingly willing to work with those who make business easier and walk from those who don't.

Tags: art, attention, avi, book, busines, Business, company, design, form, generation, information, Links, Marketing, message, Online, opportunity, poster printing, pr, site, Source, uaw, www

This entry was posted on Tuesday, June 10th, 2008 at 4:46 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.