DJ Traffic

PPC and SEO are the two biggest forms of internet marketing. PPC stands for pay per click. SEO is Search engine optimization.

PPC quickly gets you noticed and can quicly cost you your whole advertising budget. The most popular place for PPC is Google AdWords, those little ads you see all down the right side of the screen when you do a search on Google.

The ads that show up next to the search results are a paid advertisement by someone who paid for that keyword phrase you searched for. Internet marketers do lots of research to find out which keywords will give them the best results in selling their products and services.

Getting a site to show up on the left side of the Google search results requires a little more patience and skill. A person who does this type of marketing uses SEO to get his website noticed.

While PPC is almost immediate it can get costly quickly. SEO takes longer but it doesn’t require as much attention once it has been done properly. The best part about it is that it doesn’t cost you any money to get those visitors to your site!

SEO experts are constantly tweaking their sites and web presence so they can keep their high rankings. They have what they call “on page optimization” and “off page optimization”. Both are very important.

On site optimization involves setting up your site with the keyword phrase spread throughout it in such a way that it seems natural but often enough to let the search engines know what your page is about. Off page optimization is the act of getting other websites to link back to your site. The object here is to have as many relevant sites as possible link to your page.

The more sites that link to yours the more credibility you have with the search engines as an important site in your particular niche. It is also wise to have the back links embedded into the keyword that you want your site to be ranked and known for. This is called using anchor text.

To become effective in internet marketing it is essential to learn both SEO and PPC. You can find experts all over the internet who can teach you how to master both types of marketing. There are also proffessionals who are already good at these who can do a great job for you.

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Tags: Advertising, adwords, affiliate, affiliates, art, article, article submission, attention, credibility, expert, form, google, google adwords, Home, Internet, internet marketing, job, keywords, Links, Marketing, master, money, niche, pay per click, ppc, pr, product, products, search, search engine, search engine optimization, search engines, sem, SEO, services, site, Source, submission, success, web, website, websites, www

This entry was posted on Tuesday, October 14th, 2008 at 3:56 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.