DJ Traffic

The term viral marketing seems to have a negative connotation due to its identification with the word virus, something that no one would want to catch ever. However, viral marketing is one of the most efficient tools made available to internet email marketers nowadays.

Viral marketing is an internet marketing tool that spreads your product message to the greatest number of online users possible. It is called viral because it increases in number as it is passed from one email user to their (potentially) many addressees. Through viral marketing the original message can reach thousands if not millions of people!

To the layman, viral marketing can be equated with network marketing or word of mouth. The use of viral marketing can be likened to a small fire but which catches everybody’s attention due to smoke which reaches every nook and cranny.

Viral marketing needs to have specific conditions met to be successful. First there must be a product that has a universal appeal and which is freely and readily available to most people. Second, the receivers must be able to access the product readily.

People out to do viral marketing typically offer free downloadable products, such as free videos or e-books, which will be of interest to their target market. The original download is usually passed to friends, and before you know it, the product downloaded by just one person has been uploaded onto the computers of millions of users all over the world.

Sending out free email courses to target clients is an example of a simple viral technique. The original targets will want their friends to benefit from the service and so pass along the email. The email will then spread via a multiplier effect. Another viral technique used to increase website traffic is the use of email signatures. This is done by adding an email address and a few short notes under your name. Giving away free screen savers with the a mandatory email sign up process is another way to generate traffic. The email addresses can then be used to send out emails to redirect even more internet traffic.

Another type of vial marketing method is the use of an affiliate program. Giving your customers the ability to refer friends and colleagues to your site, in order to earn a small percentage of each sale, is an effective technique. It’s easy to find lists of affiliate programs on the Internet.

A successful technique sometimes used by website owners is to hire people to participate in discussion boards and message forums, using signatures with a link to their website. By choosing the right board you can reach a large number of people in your target market. The signature link will direct them to your site.

However, make sure you use forums that are related to your website to keep the interest of the forum posters. To achieve the desired goals, you respond to questions affixing your signature link.

The production of article content is among the most successful viral marketing methods. In this type of advertising, articles on various themes are written containing a link to the website to be marketed. These articles are distributed at no charge to other websites seeking content. This benefits both the recipient sites who gain material and the original site who increase its chances of gaining traffic. This outlet for free advertising is most commonly channeled into several article categories. These include self help, how to, DIY, finance, beauty, and fitness articles. Viral marketing will continue because advertisers, like all people, will always be interested in the most cost effective way of achieving their task. Furthermore, the viral advertising has shown to be successful.

Having a great product and a good website is not enough to be successful on the internet. To be competitive, a website owner must take advantage of the latest email marketing tools to draw customer traffic to their website. Viral marketing and other marketing tools are not expensive but require a commitment of time and creativity.

Other ways to enhance the traffic flow to ones website is to collaborating with the partners who have different products then our websites. The exchange of links will send different kind of people to both the websites.

To make viral marketing a success one has to create an interest among the people. This will automatically lead to increase in traffic on the website.

Alex Perez-Prat is the webmaster and owner of Resale Rights Kingdom Dot Com. To find out more e-marketing tips, resources and tools go to Resale Rights Kingdom

- Alex Perez-Prat

Tags: access, Advertising, affiliate, affiliate program, attention, avi, book, content, discussion board, Ecommerce, email, fitness, Internet, Internet, internet marketing, labor, Links, Marketing, Marketing, master, message, Online, product, site, Source, Traffic, website

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Tags: access, Advertising, affiliate, affiliate program, attention, avi, book, content, discussion board, email, fitness, Internet, internet marketing, labor, Links, Marketing, master, message, Online, product, site, Source, Traffic, website

This entry was posted on Wednesday, February 20th, 2008 at 5:02 am and is filed under Ecommerce, Internet, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.