DJ Traffic

Obtaining national media attention through using newspapers and magazines is a fabulous way to create a spike in your sales leads. Advertising is the most popular way to get attention, but proves to be the most costly.

Ever want to see your company, product or service featured in a national newspaper or hot trade title? Then you are not alone. But should you be doing this? Is there any value? The answer to the first question is: DO IT! Newspapers and magazines build consumer awareness both nationally and locally. Now let’s have PR expert Marsha , Founder of EMSI , a national public relations firm, give you the answer the second question: Is there any positive value in appearing in newspapers and magazines? : 1. Anything written is perceived to be true. In any business industry it is important to have and continue building credibility. It is vital to have credibility in your industry because without it, your message will fall on deaf ears. One of the most valuable aspects of using a print campaign to get media coverage is that anything written is believed to be an absolute fact. “So don’t forget to use these profile building articles for future PR use! ” says Marsha .

2. Attractive demographics. If you are familiar with the major book chains, then you know how many aisles that they dedicated solely to newspapers and magazines. Newspapers and magazines are scattered all over the floors and filling the racks with more titles than ever before. “With over 137 million Americans regularly reading a daily newspaper and more than 31,000 publications ranging from pets to fitness , print media hold mass appeal as a key source of entertaining and educating ” says Marsha ,. 3. A huge variety of publications. There are so many different publications that you can target when using the print medium - monthly and bi-monthly magazines, daily and weekly newspapers, local and national magazines . Marsha , adds, ” There are more choices than you can shake a stick at when it comes to newspapers and magazines .” With so many choices there are great opportunities when it comes to targeting the perfect ones ! In the world of print, the more choice there is, the more opportunities you have to penetrate niche markets.

4. Interviews are not all held over the phone. There are so many inundated professionals who squirm at the notion of a lengthy phone interview with a journalist. Are you afraid of saying the wrong thing? “Another great aspect of the print media is that many interviews are done via email which is great because it removes the pressure of coming up with the perfect answer on the spot “, says Marsha . Email interviews are becoming the norm and really help you by providing the time to answer the questions adequately.

5. All publications have opportunities for you! Many people think that if you are not going to get your article published in a major national newspaper or magazine, then a print PR campaign is a waste of time - ‘I want USA TODAY or Nothing!’ It is true, coverage in a huge national title can be phenomenal, but you may be missing a huge segment of your market! ” Don’t discount coverage in small publications”, says Marsha ,. “Every inch of every paper is extremely valuable and will help you build a profile that the media cannot ignore. “

Hopefully these tips will get you inspired, out there and writing! If you would like to learn more about gaining national or local media attention for your company, product or service, without the financial burden of monthly retainers, Marsha is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook “How to Be a Great Talk Radio Guest” visit http://www.emsincorporated.com.

- Marsha Friedman

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Tags: Advertising, attention, authority, book, Business, business industry, campaign, company, consumer, consumer awareness, credibility, ebook, email, fitness, interview, mass appeal, media coverage, medium, message, national magazines, national public relations, niche, Online, phone, pr expert, product, profile, Source, week

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