DJ Traffic

Driving website traffic is considered the holy grail to thousands of Internet entrepreneurs. By counting the number of traffic hits to a website one can tell how healthy - and successful - the site really is. Below are a few suggestions on how the pros do it.

Among the benefits of a steady stream of visitors to your site are the higher likelihood of sign-ups as well as a greater number of clicks on your ads. On top of this a popular site draws the attention of other internet users and brings even more visitors to your site, who will in turn also click on ads and do sign-ups. What began as an adventure quickly turns in to an enterprise.

So exactly how does one increase web traffic? If it was as simple as jazzing up the site with flashy graphics, or blasting out the URL in emails, just about anyone could rake it in. But eye candy and spam are the signature methods of unscrupulous web operators. Here are three questions every site operator should ask him/herself about driving website traffic.

Utility. You must establish the website’s purpose and whether the public is interested enough to keep it going. Personal blogs and retail sites often fail because they don’t appeal to the masses. There are an infinite number of sites that a web surfer can visit and only so much time in their day. If you can’t get your site to be one of their favorites, or even one they visit regularly, your site will probably not succeed.

Entertainment. Is it interesting? This one trumps utility because most people will stop whatever they’re doing for a good laugh or interesting story/picture/illustration. This is true especially at work because it breaks the monotony. Getting your URL circulated around the office will absolutely drive website traffic, and you’ll gain more regular visitors not just one at a time, but in collective groups.

Competence. Do you know what the heck you’re doing? Most folks don’t pay enough attention to their lives to plan for much of anything. They just wing it, and this is true for amateur site operators too. Does your site cater to 20-somethings? Then it should have all feeds and links that this generation of surfers expects to see in a professionally maintained Web 2.0 site. No cheesy wallpaper or flashing .gif thingies.

Teenagers obsess about appearances more than any other group. To gain a loyal following with an attention deficit crowd that doesn’t know what loyalty means, utility and entertainment are indispensable. Teens are into social networking and the latest pop culture phenoms, so integrate and update often.

Last, for those that prefer the Web 1.0 era sites, mature crowds who use your site and find it plain, simple, and easy to navigate will keep coming back. Older users tend to complain to site operators about broken links, while younger users look elsewhere for their information. Having a professional-looking site, which includes relevant content and frequent updates, will drive new website traffic to you and help retain your customer base.

Driving website traffic is of utmost importance to Internet entrepreneurs. A count of the traffic hits on a website is a good indicator of the appeal of the site. Answering the following questions will help you increase web traffic. What will make this site become a ‘favorite’ part of users’ daily surfing rounds? Is it interesting? People will stop whatever they’re doing for a good laugh or something interesting. Are you expert in the subject? Does it appeal to the target audience? To win over teens, focus on trends such as pop culture and social networking. For the older crowd, keeping things simple will keep them loyal.

- Mike Leinweber

Tags: attention, avi, blogs, content, email, information, Internet, Internet, Links, site, Traffic, website

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Tags: attention, avi, blogs, content, email, information, Internet, Links, site, Traffic, website

This entry was posted on Monday, November 5th, 2007 at 5:11 am and is filed under Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.