What About Link Exchanges?

Link exchanges are different from other methods of marketing you may have already done. Whether you’re just getting started with your first online business, of if you are experienced, if you haven’t tried link exchanges, you might be missing out on great marketing strategies. These exchanges are something of a cross between traffic exchanges and affiliate marketing programs. However the way you get into them and the way they work are a bit different.

A link exchange offers you the chance to share your links with other sites, and in return they get to place their links on your site creating a mutual exchange. Some new opportunities exist that allow you to do this through an exchange site, but most of the time you will have to contact target sites directly and ask the site’s webmaster for an exchange of links to be done. There are advantages and disadvantages to both methods. Try both and see which best fits your needs.

The benefit to using a link exchange company is that you are sharing traffic with other sites who are, by your choice, going to get you targeted traffic that can better match the goals of your business. It can be less time consuming than manually asking website owners to do an exchange. The more link partners you gain, the better visibility you have for your site. And, as you know more visibility means more traffic, and more traffic means more sales.

It is important that you are aware of a couple of things about link exchanges however. The first is that these will often require a lot of start-up work, contacting webmasters and setting the whole process up. Beyond that, you have to be able to monitor the effectiveness of each link you place. You don’t want to have a bunch of links out there doing nothing for your website. So getting link exchanges and maintaining them can be a good thing, but you will have to decide whether the work is paying off or not.

Another important aspect is that you want targeted link exchanges relating to your website niche. For instance if your website is about dogs, you wouldn’t want link exchanges about real estate. You would want topics that are about dogs and interest to dog owners. You obviously would want to try to link with sites that have higher page rankings than your site does to boost your site’s page rank in the process. Not always easy to do.

There are directories out there that can be great to list your website with to gain one way links to your site. There are both free and paid sites, some have great page ranks, some do not, so do some research. The main thing you’re looking for, is getting those links to your site to improve your organic website’s traffic.

There are some who say that these exchanges actually take traffic away from your site by encouraging visitors to click a link before they buy anything from you. While this may be true, it is not the standard. On the other side of the issue, the increased traffic from improved search engine rank that you may gain by doing quality link exchanges, most likely will offset any possible losses. You will also gain some visitors to your site that you wouldn’t have gained otherwise, so most of the time it all evens out.

Many webmasters do link exchanges with great success and wouldn’t have it any other way. Many of the top websites out there have done extensive link exchanges that were vital to them getting those high ranks. It’s important to weigh which methods are working for you and which are not. Give it some time to evaluate tho, as results don’t come overnight.

Tagged with: affiliate • affiliate marketing • affiliate marketing programs • art • busines • Business • company • finance • Internet • internet marketing • Links • Marketing • marketing strategies • master • niche • Online • online business • opportunities • pr • real estate • sales • search • search engine • search engine rank • site • Source • success • Traffic • uaw • web • webmaster • webmasters • website • websites • www

Filed under: Traffic

Like this post? Subscribe to my RSS feed and get loads more!