What are Your Competitors Doing?

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When you are managing a PPC advertising campaign, knowing your competition is very important. It can help give you an idea of what keywords are hot and how you should bid. Also, it will help you understand what works and what doesn’t and plan accordingly.

The first way to learn from your competitors is by examining the keywords which they use. With the help of special software, you can do just that. The investment in such software is highly recommended if the item you are selling is popular or if you are in charge of multiple campaigns. By analyzing the keywords used by competitors, you will have the opportunity to try them out for yourself and experiment with variations.

Secondly you can also see what sort of bids they are doing on important keywords. Once you know this you can have an idea of what to bid on these keywords yourself in order to get a good position for your ad. It is important to bid competitively but not to indulge in price wars. You should always bid within your budget. If you are getting out bid on certain keywords use variants that are not so expensive but will still bring in sales.

The next advantage you can gain is by keeping tabs on your competitors’ ads. By using the preview tool provided by Google you can see what others’ ads include. While I strongly discourage you from copying information straight from their ads, you can gain valuable ideas by examining their headlines, benefits, and call to action. By examining these aspects from a buyer’s standpoint you will be able to see what works and what doesn’t.

Your competitors’ landing pages are also very useful to check into. This can be done by following the link in their ad. You can again get lots of ideas by looking at several of your competitors’ landing pages. Presentation, benefits and types of bonuses offered are just a few things you can look at.

Sometimes what your PPC advertising campaign needs is just a bit of inspiration to bring it back to life. By examining your competition, you can get that much needed boost to surge past your competitors. A good manager will always keep aware of how the trends are changing and staying ahead of them. Checking out your competition will help your PPC advertising campaign do just that.

Remember if you do not learn from your competitors you will miss out on a lot of valuable tips. You may be quite sure that they will be watching and learning from you. So do not let any opportunity slide by to take a look at your competitors and get free ideas to perfect your PPC advertising campaigns and improve your profits.

Tagged with: Advertising • adwords • Business • campaign management • consulting • google • management • Marketing • pay per click • ppc • promotion • strategy

Filed under: Marketing

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