What Great SEO Agencies Do Not Do
#1: Refer to its Secrets. No problem with a few insider tricks. But an SEO company that goes on and on about the amazing secrets it uses to get you results is not a company you want to be doing business with.
#2: Ignore Social Media. SEO agencies that concentrate only on article directories and keyword optimization are missing out. Social Media takes subtle, careful, trust-building work, and if your company is serious about ranking online, your agency needs to be serious about social media.
#3: Linkbuild Without Content. Any good company should have someone in-house to generate content for your company, or be able to point you to freelancers who can, or tell you how to create it yourself. Good content is fundamental, and the best agencies will tell you this immediately.
#4: Immediately Begin Upselling. The mark of a company only in it for the money. If youre paying your hard-earned cash to an SEO Company and they immediately bombard you with upsells, what do you think their priorities are? Recommendations for improvement are one thing, endless upselling is something else entirely.
#5: Never Be Reachable Outside Business Hours. While SEO is a process involving hard work, and doesnt have to always be to-the-second, theres no reason your SEO company should stick to old-style 9 to 5 hours. Theyre an internet-based business and should take advantage of that fact.
#6: Spam Forums and Comments Sections. Forums and comments are for constructive conversation, not just a place to dump filler and post a link. Not only will this give you a bad reputation amongst webmasters, real agencies know this strategy has very limited returns.
#7: Learn Nothing About Your Business. The reason SEO companies are like yesterdays ad agencies is because they are promoting your business online. If they make no effort to learn about your company and do research, and instead sell you a one-size-fits all plan with no customization, move on.
#8: Refuse to Change. This is built into the business plan of the best SEO Agencies. Search algorithms and consumer behavior change constantly. Look at all the new forums of communication that pop up in a single year online. If your company cant keep up with them, get a new one who can.
Tags: Advertising, Business Online, Internet, internet marketing, Marketing, promotion, search engine marketing, search engine optimization, SEO, SEO, seo agency, SEO company, seo outsourcing, website promotion
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Tagged with: Advertising • Business Online • Internet • internet marketing • Marketing • promotion • search engine marketing • search engine optimization • SEO • seo agency • SEO company • seo outsourcing • website promotion
Filed under: SEO
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