Why is so Important to have a Reliable Web Hosting

Reliable web hosts aren’t as easy to find as you might imagine. There is considerable competition out there with an increasing amount of web hosts, and resellers who all claim to give the consumer upwards of 99% uptime.

Reliable web hosting is the most important consideration for any website. Reliable hosting is what makes the difference between having repeat visitors and visitors who never get to see your site in the first place, let alone come back for another visit.

Pages often returned as not available can also impact your rating with today’s ultra-clever search engines who are also in a race of their own to beat their own competition (other search engines!) after all, a customer returns to good service.

Reliable webhosting matters to your visitors, to the search engines and to you, if you like having peace of mind, that is.

Imagine trying to build your website, to find that every time you go to upload new content or make any changes you can�t, because the service is down. It becomes tedious and frustrating and we are no longer in the early 1990’s were that sort of thing was experienced daily.

Consumers are more demanding and won’t keep coming back to a website that offers less than perfect service. Whole businesses have been lost because of the same thing, and it’s this sort of problem which needs addressing the moment you realize you have it.

If your website is strictly for your personal use and it doesn’t matter too much to you if anyone else can access it, then you might not be too concerned with reliable webhosting. However, it’s a critical factor for every other site out there.

Business oriented sites simply cannot survive without reliable web hosting. While all of the hosting companies promise 99% and uptime, you should look for hosting which promises (and more importantly, delivers) 99.9% or better uptime. It’s possible and there are hosts who can do this. The technology is there, but not every host can provide it.

Let’s say that your current webhost’s real uptime (not the uptime they promise) is 85%. This means that you could be losing as much as 15% of new business due to visitors being unable to access your site.

This is affecting your earning ability, thus losing you potential revenue. Anyone you employ to help your business, in this case the webhost should not help you LOSE money!

How can you tell if you’ll get reliable web hosting from a given company? You can’t tell for sure until you try their service yourself. There are, however a couple of things you can do to get a better idea.

There are free tools which can monitor uptime, something every webmaster should have. If you have a site, uptime matters. Being able to monitor this all-important performance benchmark for yourself instead of relying on the hosting company to provide it is valuable.

One good sign of a reliable webhost is that when they have planned downtime coming up or expect a service outage, they’ll notify their customers by email or place a notice on their site about the problem. Webhosting companies who don’t provide their customers with this important information hide it because they’re worried that their customers will decide to go with more reliable web hosting companies.

Tagged with: computers • Converting Traffic • e-commerce • Internet • internet marketing • link popularity • search engine optimization • SEO • site promotion • web design • web development • Web Hosting • webmasters

Filed under: SEO

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