DJ Traffic

Search Engine Optimization, more often called SEO is a way of making web content easier for web users to find by using search engines. Content which is properly search engine optimized is far more likely to be found by people who are searching for words or phrases which are contained within the web page, blog or article without having to dig through the millions upon millions of other sites on the internet in search of what they’re looking for.

This is only the most rudimentary explanation of search engine optimization; so what does this mean to you as a writer? This explanation should have given you an inkling of the importance of using the same words and phrases which people enter into search engines when they are looking for something. These search terms are known as keywords and key phrases in the search engine optimization business. BY using these search terms in your content, you make it a lot easier for people to find your content on the web. Let’s suppose for a moment that you need to write an article about fly fishing - naturally, you’ll want to use the phrase “fly fishing” in the article, as this is one of the most commonly searched for phrases which your target audience will be looking for.

When you use these terms throughout your writing, they are far more likely to be found by people searching for these phrases. Let’s say that you are writing an article about fly fishing. For the purposes of search engine optimization, it’s best to use the phrase “fly fishing” in the article, since this is likely to be the phrase which your target audience will be searching for. How many times should you use this phrase in your article? If you are writing this piece for someone else, then that is entirely up to your client’s preferences. You will see articles which are written with SEO in mind that might contain the keyword or key phrase only in the title and others which use the keyword as many as 25 times! It’s all up to the client’s specifications with regards to the placement of keywords in the article or articles.

Another question to be considered is whether just one keyword should be used in an article or a group of keywords which are related to each other - this is again dependant on what your client has asked for. Remember that your client is probably not the only person involved here; they may have clients of their own who want input as to how the articles are done. Typically, a freelance writer will see a job - an article or a set of articles which come with a fairly detailed set of instructions attached. These instructions are usually clear enough about what the client requires; as such, they should be followed as closely as possible.

Sometimes when writing articles for search engine optimization, you will encounter a situation when some extra clarification is needed. In these cases, you should get in touch immediately with the client to ask for any further information which you may need - this will prevent delays in delivery of the finished article and ensure that the article you write is one which meets the needs of the client.

Tags: art, article, articles, avi, blog, busines, Business, content, form, freelance, information, Internet, job, keywords, Links, Marketing, Online, pr, search, search engine, search engine optimization, search engines, SEO, SEO, site, Source, web, web content, writing, writing articles

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Tags: art, article, articles, avi, blog, busines, Business, content, form, freelance, information, Internet, job, keywords, Links, Marketing, Online, pr, search, search engine, search engine optimization, search engines, SEO, site, Source, web, web content, writing, writing articles

This entry was posted on Wednesday, October 1st, 2008 at 9:42 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.