DJ Traffic

You may be at the point where you want to begin your own website. If so, here’s a list of what you should do.

First, you need to buy a domain name. Before you purchase your domain name, it will benefit you greatly to be aware of the following guidelines in finding a domain name that will work for you.

Select a domain ending with a .com.

A domain name that is easy to spell.

Easily understood when spoken over the phone or in person.

Free of numeric characters and dashes.

Try to include alliteration or other elements to make it memorable.

Descriptive of what you are offering.

Of course, there are a couple of exceptions you should know. For example, if your site is a personal blog (whether business-oriented or not), then it is common practice to use your name even in those cases in which it is not easy to spell.

One other potential exception is that of a descriptive name. Although it is normally preferable to have a descriptive domain name, many examples exist where this is not the case. Consider Google: one might initially think a better name would be TheBestSearchEngine.com. Put some thought into identifying your target audience and what appeals to them.

Next, select a web host to host your web pages.

Third, build your site. You will need to decide if you want the traditional “static” type site or if you want the newer blog format.

Fourth, you will need to put content onto your website. If you go with a blog format, this step is incredibly simple.

Fifth, it is recommended that you construct a set schedule for getting out the word about your site. It is not much good to have a website that no one reads! Several methods of promoting your site exist, including marketing with articles or video, tell-a-friend scripts, the use of press releases, marketing on forums, and posting on blogs.

Starting a website can be challenging and a little bit scary, but also extremely rewarding.

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This entry was posted on Saturday, August 30th, 2008 at 7:22 am and is filed under Web Hosting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.