You don’t ‘get’ giving till you get giving

B1G1 (Buy One Give One) partners business enterprises with worthy causes all over the world so that each and every business sale makes a difference somehow, somewhere, every second, every day. It also does much more than that. It injects a potent marketing ‘engine’ building your own attractiveness.

Michael Porter, probably the world’s most respected business strategist says this: “I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy – or corporate social responsibility – is becoming an ever more important field for business. Today’s companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive.”

Everyone who hears about Buy-1-Give1 gets it in a heart beat. It is an idea that totally resonates. And it’s an idea whose time has come.

You can put your hand up to make a significant difference and play a part, not just in leaving a legacy, but also in transforming our planet. It may well be the best business and personal choice you’ve ever made or could make. In the end you will leave a legacy, the question is : will it be one of consumption or one of choice?

Bill Gates of Microsoft has become central to this idea, calling for ‘Creative Capitalism’ in response to the vital question, he shares in the TIME Magazine:

“How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?”

Buy1GIVE1 (Buy One Give One) is about Sharing the Joy of Giving; with giving coming from giving thanks for all that we have.

Just remember – you don’t ‘get’ giving till you get giving.

Tagged with: Business • CSR • entrepreneurship • Marketing • Philanthropy

Filed under: Marketing

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