DJ Traffic

There is some talk online that you can’t make any money with eBooks and they are no longer worth creating. I would beg to differ with these people and I will give you a few reasons why eBooks should be created to act as a lead generation tool and increase traffic to your website.

So why should you be creating eBooks?

Number one, people are going to visit your website if you ever give that eBook away.

But number two, if they come to your website, they are looking for information. If you have an eBook there that covers the information that they’re looking for, number one, you’re already set up in their mind.

Here’s a quick example. Very recently, about almost a year ago, I was the best man in a wedding. I knew nothing about being a best man.

To figure out what my duties were I went onto the internet to find any information about what I should be doing. I had to go from website to website and piece together the information together, but if there had been one eBook and outlined the duties and procedures needing to be done to be a best man, I know I would have bought it.

You may ask, how do you know you actually would have bought it? Well, I have bought other eBook which provide information that I needed to know in a step by step nature.

There were two reasons why I bought these books, firstly because I was searching for the information. Secondly, the information I was looking for was nicely packaged together in a step by step procedure.

Next, here’s another reason why you should be creating an eBook. You can advertise your products or services within the eBook.

I want you to think of a funnel, and the eBook is used as a product at the top of that funnel. We call that the marketing funnel. The further down the funnel you go, the higher priced products that you have.

You want to use the eBook to build trust and demonstrate the value that you can provide to your customers so that they are more willing and eager to buy your higher-priced items.

Ebooks can easily be the way you show people how much value you provide and this will only make them want to work with you more. People will buy from those they feel they can trust and gain knowledge from, rarely not from someone they have never heard of before.

What you are doing is creating an introductory product, which will help you lead them to purchase your higher-priced products. Within your eBook you can even introduce them to those products and services which will give them that opportunity if they want to take the next step.

You can advertise your other products and services making your eBook become a platform.

I want to put out a disclaimer here because you do not want to be creating an eBook that is just one big sales pitch. You want to make sure that you provide value in that eBook because you’re on the line here. You’re demonstrating what you can do for that client or customer.

Writing these articles, I am doing it right now to you. Of course, I would love it if you all bought my other products and services, came to my seminar, wanted to work closer with me. In order to get to that point I know I have to gain your trust and show you that I can provide valuable information.

Providing articles is one way I like to do that. Within each one I try to cram as much information as I can so that you just can’t wait to read my next article or go purchase some of my products.

You should apply this to your eBooks and take the same philosophy. Pack as much information into your eBooks as possible while mentioning your other products and services. Be careful not to make it one big sales pitch, or people will be won’t want to continue and are less likely to purchase anything else from you.

Using an eBook as a platform for your other products and services as well as driving traffic and making leads are all great reasons why you should be creating eBooks.

Ideas will come to you when you explore the possibilities of creativity!

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Tags: Marketing

This entry was posted on Wednesday, August 20th, 2008 at 8:42 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.